Vera, an actress turned entrepreneur, is President & CEO of the highly competitive family-owned business, Vera Moore Cosmetics. Vera appeared on several soap operas prior to her major contract on national television-NBC. She portrayed the character, Linda Metcalf as a nurse for ten years on Another World. Her role created the first one-hour black family on the soap opera. It was while on the show that she realized there was no cosmetic for women of darker complexion and was inspired to launch her eponymously named line of cosmetics and skincare in 1979.
Continuing the list of first, Vera trailblazed and broke the color barrier in 1982 as the first black tenant for 25 years in the history of the prestigious Green Acres Mall, Valley Stream, Long Island, NY. Vera went on to become the first black vendor in Duane/Walgreens’ select upscale “Look-boutique” stores for 10 yrs. As a passionate advocate for women-owned businesses, Vera continues to level the playing field for women by knocking down barriers that impede their growth. That consistent commitment led to Macy’s and several successful licensing agreements in major malls.
Vera’s work has attracted recognition by many national publications such as but not limited to: Black Enterprise Magazine, Network Journal’s 25 Influential Black Women in Business, Long Island’s Networking Women, People Magazine; getting featured in Essence Magazine, Crain’s, the Wall Street Journal; the Minority Business Hall of Fame; the CEW Awards (Cosmetics Executive Women) NY and the Museum Award from Minority Business Development in 2018.Vera is one of the current recipients of the 2023 Black Enterprise’s Women of Power Legacy Award
She holds many credits for television shows, the Broadway Stage, and hosted her own, The Vera Moore Show,
Vera is a coveted motivational speaker and an active participant in community organizations such.
as: MARLS NYC. Kids Need More, Smile Train, and Girls Making their Mark in Andros Island of the Bahamas. Her journey also led to “Conversations with Vera on LinkedIn and Google.
Her signature speech on entrepreneurship can be found at Fashion Institute of Technology Library Archives. She also spoke at the first Urban Economic Council presented by the White House Business Council on Women and Girls, the Black Enterprise Entrepreneurial Conference, Essence Festival, and Women of Color Empowerment Institute, just to name a few.
She is a former board member of the National Minority Business Council, NY; the NY Women’s Chamber of Commerce, and a current member of MARLS NYC and the Global Black Woman Chamber of Commerce (GBWCC) NY.